Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers or donors.
A channel might be print [direct mail or an advert], email, website, scoial media, a promotional event, SMS messaging, a product’s package or word-of-mouth.
The goal of multi-channel marketing is to give your customers or donors a choice and allow them to interact, buy or donate when and where they want to.