Inspiring Success Stories

Some of the biggest brands in the world use multi-channel marketing extremely successfully. You can too with AIM.

See how others have succeeded in a variety of sectors.

If you'd like to give us a bit more information we can show you more:

Save the Children - Australia

The Task: Win back donors for a charity
• 5000 inactive donors in the database
• Last donation minimum 5 years ago
• Database information about the time, amount and topic of the last donation available

The Application: Highly intelligent personalised content
• Personalised mail piece
• Emotional motifs and image personalisation
• Clever content individualisation:

- Effect of last donation
- Customised proposal for new donation
- Visuals according to donation topic
- Donation amount based on previous donations

• Landing page for online donation
• Reminder email

The Result: Almost 200 donors recovered
• Conversion rate 4%
• From 5000 contacted people 189 reinstated their donation
• Especially good: More than one third registered as permanent monthly donors

Get your free copy 'Success Stories'

See more examples of success stories from the biggest brands to inspire your next multi-channel marketing campaign.