Multi-Channel Marketing - what is it?

Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers or donors.

A channel might be print [direct mail or an advert], email, website, scoial media, a promotional event, SMS messaging, a product’s package or word-of-mouth.

The goal of multi-channel marketing is to give your customers or donors a choice and allow them to interact, buy or donate when and where they want to.

The Facts about Personalisation are conclusive

"Personalised emails improve click-through rates by an average of 14%" - Aberdeen

"Personalised calls-to-action result in a 42% higher conversion rate" - Hubspot

"Personalised campaigns consistently and overwhelmingly beat static campaigns in generating a high response rate from recipients" - MindFire

#WIIFM

A key philosophy we try to follow when building a multi-channel marketing campaign is to consider your customer or donor and ask a question they probably have:

WIIFM - "What's In It For Me?".